Skillsoft × LEAP 2026
For four days, more than two hundred thousand people leave Riyadh on the same road. We take the four bridges that cross it — the last of them standing exactly where the city ends.
Event window
31 Aug – 3 Sep 2026
In market
24 Aug – 6 Sep
Venue
RECC Malham
Investment
SAR 412,500 ex VAT
0
Projected attendance
0
Global tech brands
0
Event days
0
Bridges over the road
LEAP 2026 runs 31 August to 3 September at the Riyadh Exhibition & Convention Center in Malham — around 65 kilometres north-north-west of KAFD, in Huraymila Governorate rather than the city itself.
Everyone attending converges on one highway, twice a day, for four days. That is rare — a national-scale audience moving through a single corridor, at a predictable hour, in a car, with time to read.
It also makes the plan simple. You do not need coverage of Riyadh. You need the road.
One road.
Four bridges.
Every one of them ours.
King Fahd Road carries route number 65 — and Route 65 is the Riyadh–Qassim highway that runs to Malham.
It is one continuous road from the KAFD hotel and business cluster, north past Al Aqiq and Al Malqa, and out through Al Malqa to where the city stops and the desert run to Malham begins. The delegate leaving their hotel and the delegate arriving at LEAP are on the same asphalt.
We mapped every advertising face on that road before building this plan.
So we do not scatter. We take all four overhead bridges on that road, in the order the delegate drives under them.
A bridge banner cannot be looked away from. It spans the carriageway and is read head-on at speed — and on this road there are only four of them.
Along King Fahd Road
To the last bridge
Bridge banner · km 0.0
Where the journey starts — the business and hotel cluster the delegates leave in the morning, and the first banner they drive under.
20,160 plays over the flight · 16.7% share of voice
Bridge banner · km 4.1
Hittin. Four kilometres on, and the traffic still heading this way has narrowed to the people actually going north.
20,160 plays over the flight · 16.7% share of voice
Bridge banner · km 5.9
Al Malqa. The last junction before the city gives out and the highway opens up.
20,160 plays over the flight · 16.7% share of voice
Bridge banner · km 6.1
The last advertising on the road to Malham. After this there is open highway and nothing on it — this is the last thing the delegate reads before the venue.
20,160 plays over the flight · 16.7% share of voice
Every position is a digital banner spanning King Fahd Road overhead, shown in the order the delegate drives under them — starting at KAFD and finishing where the city ends.
Overhead bridge banner
A digital display spanning the carriageway, read head-on from the driving lane rather than glanced at from the shoulder.
Loop & share of voice
Ten-second spot in a sixty-second loop — one play a minute, every minute the screen is live, at 16.7% share of voice.
Delivery · per face
20,160 plays across the two weeks. 80,640 plays across the four.
Why the plan stops where it does
We mapped every roadside face available in Riyadh against the route to the venue. The northernmost advertising structure of any kind on this road sits roughly fifty kilometres short of the venue. Beyond it there is nothing to buy, from any owner, at any price. A plan that claims to meet the delegate at the venue gate is describing media that does not exist. This one commits to the road that does, and takes all of it.
Two weeks covering build-up, all four event days, and departure.
SAR412,500
Media package · excluding VAT and production
Media quoted as a single package of SAR 412,500, excluding VAT and excluding production. Artwork production and mastering is quoted separately at SAR 11,250 — one 3894 × 648 master in Arabic and English, resized and delivered per bridge. VAT is charged at 15% in Saudi Arabia and shown separately above. The package price is fixed; positions may re-balance as availability is confirmed, without change to the total.